Explainer videos are short, engaging, and an excellent way to explain your company’s product or share your brand story.
They target both visual and auditory senses, making them memorable and excellent tools for improving brand recall. People retain over 50% more information when it is presented to them as a combination of visual and verbal cues. This explains why explainer videos can help you achieve marketing goals, such as boosting brand awareness, generating leads, and increasing conversions.
But while explainer videos are touted as effective marketing tools, you may still have some hesitation whether explainer videos apply to your business. If your answer is ‘yes’ to these 10 questions, then your business needs an explainer video.
1. Do I need to show my customers why my product is the solution to their problem?
Explainer videos are great for showing your potential customers how useful your product is. By showing off its basic functions, you can help people gain a deeper understanding of how your business can fill the gaps in their lives.
The beauty of explainer videos is that they’re an effective combination of ‘show and tell.’ Stimulating visuals paired with compelling voiceovers help your audience comprehend what your product or service can do for them and why they should choose you over the competition.
2. Do I need a versatile type of video that I can use anywhere?
An explainer video doesn’t have to be limited to your website’s homepage or YouTube. Explainer videos are so versatile that they can exist across all your channels. You can use your explainer video to start a sales pitch or introduction at a convention with an explanation of your core value proposition. You can also use them as part of your digital marketing strategy for paid ads on social media.
Explainer videos are also great for email marketing campaigns, email signatures, and training and recruitment tools. Did you know that by simply including the word “video” in the subject line can increase open rates by as much as 19% and click-through rates by 65%?
3. Do I need to improve customer engagement and social activity?
When done right, an explainer video can draw and retain attention to your website and social channels. As a result, you gain improved visibility and a better understanding of your business’s value, mission, and vision. The more compelling your explainer video and the more viewers develop an emotional connection with your brand, the more likely they will want to engage and share your content. Social sharing of your explainer video means reaching a wider audience and improved brand awareness.
4. Do I need to share our brand story and humanize our brand?
Because explainer videos are typically produced using animation, they’re perfect for bringing your brand to life. You can use your brand’s colors, fonts, design styles, and voice to showcase your brand personality and tell your brand story. By telling your brand story, you can generate trust, make an emotional connection with your audience, and humanize your brand.
5. Do I need to appeal to all types of learners across all industries?
Whether you’re in healthcare, finance, technology, manufacturing, education, hospitality, or another industry, explainer videos will appeal to your audience. The beauty of explainer videos is their versatility. You can choose between the different types of animation and change the tone and style to speak directly to your target audience.
6. Do I need to increase my search visibility?
The average person doesn’t want to visit a website and see endless blocks of text. According to a study that analyzed 650,000 hits, only 20% of visitors finish reading whole articles.
Videos are powerful storytellers that improve user experience. For this reason, people tend to spend more time on sites that have visuals. Google tends to give websites with no images less exposure and ranks them low in search. This is because sites with no visuals have the highest bounce rates and shortest dwell times. Google’s algorithm doesn’t necessarily prioritize sites with video content; it does, however, reward high-performing sites with the best rankings. And sites that have videos happen to be the ones with the most traffic and highest click-through-rates and conversions.
7. Do I need to increase brand awareness and build trust with my audience?
Brand awareness is crucial for differentiation. Engaging both visual and auditory senses means improving your audience’s long-term memory retention. This builds brand awareness which increases brand recognition, making it easier for you to penetrate the market and secure your position. And because familiarity breeds trust, the more you will gain your customers’ loyalty.
With improved loyalty comes repeat purchases and increased sales. While your product or service may be excellent, your brand personality plays a crucial role in ensuring your loyal customers come back for more. When you create a captivating explainer video that is relatable and creates a strong virtual connection with your audience, they not only become repeat customers but also turn into brand advocates.
8. Do I need to prove our value as a brand to our audience?
Explainer videos can deliver more than just information; they convey a brand message that builds engagement and generates empathy. Through effective storytelling, a well-designed explainer video can set your product apart and show your viewers how your business aligns with their values. Explainer videos can increase the relatability of your product when your authenticity for service becomes the focus and not your desire to simply make a sale.
9. Do I need to boost traffic and increase conversion rates?
Because an explainer video on your website, YouTube channel, and social channels is great for improving your discoverability and search rankings, they also drive traffic to your website. And with a compelling video to greet your visitors on your site, you can expect a boost in conversion rates. An explainer video can show them your value proposition makes an emotional connection and gives a clear picture of who you are and what you do. This will increases the chances that visitors will perform your desired actions, such as sign up for your newsletter or make a purchase.
10. Do I need to be in control of our brand narrative?
Your brand narrative is a vital aspect of your brand strategy. In today’s marketplace, where consumers search for product reviews and rely on brand reputation before making a purchase, your story is what will ultimately determine your business’s success.
By leveraging explainer videos, you can take control of brand perception by showcasing your personality and telling your story the way it’s meant to be told. Pushing controlled narratives through animated videos enhances every touchpoint in your sales funnels. But that’s not all; it also helps improve your reputation as an employer, allowing you to attract top talent and retain your best employees.
Did you answer ‘yes’ to all or most of these questions? Let’s talk. Contact us when you want to make an impact! We take tremendous pride in our work and our ability to produce exceptional explainer videos and visual content! Call 888-255-6420 today.